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Lycium barbarum or Goji is a bright orange-red berry the size of a grape, that is native to Asia. It is known as “The Happy Berry” because of its positive effects on mood. Gogi supports liver and kidney function as well as vision and cardiovascular health. It contains the naturally occurring beneficial polysaccharides and polyphenols critical for intracellular communication and proper immune system function. Additionally, goji supports libido. It increases endurance and stamina and healthy aging by helping to protect the cell DNA. Gogi by PURE is unique among goji products in that it contains 100% pure, organic goji with no added sweeteners, fillers, fruit juices or water. There are 30,000 mg of pure goji in every fluid ounce serving.